Describe the functions of labelling in the marketing of products.

Labelling means attaching or tagging labels which maybe a piece of paper, any printed statement, imprinted metal, or anything. It is equally important as branding and packaging.

Most important functions of labelling are –

a) It provides complete information about the product like weight, batch number, manufacturing date, etc.

b) It helps in identifying the product.

c) It helps in differentiating the products on the basis of quality.

d) It helps in sales promotion.

e) It provides statutory warning and all other details that are compulsory required by law