As the marketing manager of a big hotel located at an important tourist destination, what societal concerns would be faced by you and what steps would you plan to take care of these concerns? Discuss.

As a marketing manager of a hotel in a popular tourist city, I will have a certain societal concern

1) Activities of the hotel should not harm the tourist place, should not affect local and should not cause any pollution.

2) To maintain ethics and fair pricing of hotel rooms

Steps: We will ensure that activities of the hotel do not harm the environment and locality, we will have a proper process for waste management, sustainable use of natural resources like water electricity etc. and will make guest also aware of it.

We will also ensure that our room prices are priced appropriately and we should not take advantage of guest in peak season by pricing room inappropriately.