In an attempt to cope with Reliance Jio’s onslaught in 2018, market leader Bharti Airtel has refreshed its Rs 149 prepaid plan to offer 2 GB of 3G/4G data per day, twice the amount it offered earlier. Name the type of plan is highlighted in the given example. ? State its three dimensions also.

The type of plan highlighted here is called a strategy. A strategy is a comprehensive plan for accomplishing organisation objectives.

It has three dimensions:

(i) determining long term objectives

(ii) adopting a particular course of action

(iii) allocating resources necessary to achieve the objective