What factors gave birth to the consumer movement in India? Trace its evolution.


In India, the consumer movement originated as a social force with the necessity of protecting and promoting the interests of consumers against unethical and unfair trade practices.

Factors:


● Malpractices in business ,


● Rampant food shortages,


● hoarding,


● black marketing,


● Adulteration gave birth to the consumer movement in an organized form in 1960s.


Evolution:


Steps taken by pressure groups and civil society for creating consumer awareness resulted in formation of consumer protection act (COPRA) by the government on 24th December, 1986. Which is celebrated as National consumers’ day.


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