Following are some of the catchy advertisements of products that we purchase from the market. Which of the following offers would really benefit consumers? Discuss.

(a) 15 gm more in every 500 gm pack.

(b) Subscribe for a newspaper with a gift at the end of year.

(c) Scratch and win gifts worth Rs 10 lakh.

(d) A milk chocolate inside a 500 gram glucose box.

(e) Win a gold coin inside a pack.

(f) Buy shoes worth Rs 2000 and get one pair of shoes worth Rs 500 free.

(a) 15 gm more in every 500 gm pack – yes, the consumer gets additional quantity without having to pay extra for the additional quantity given free during the time of purchase.

(b) Subscribe for a newspaper with a gift at the end of a year – NO, Because there is no guarantee that at the end of the year gift will be provided further due to some problem you may not be able purchase newspaper for the entire year, you may stop in between and due to which you may lose your gift.

(c) Scratch and win gifts worth Rs 10 lakh – NO, because you get a scratch card only after you purchase some product and there is no guarantee that you will surely win a gift as it is purely on luck basis..

(d) A milk chocolate inside a 500 gram glucose box –YES, the consumer is getting something extra for which he is not paying and the offer is written there is a surety that the chocolate would be inside otherwise you can claim it.

(e)Win a gold coin inside a pack –NO, since winning a gold coin is purely on luck basis and of least probability and consumer has to spend first and then try out his luck.

(f)Buy shoes worth Rs 2000 and get one pair of shoes worth Rs 500 free : NO, most of the times the value of free good is included in the price of the original good and further the free good may not be of assured quality and of the taste which the consumer wants.