Explain the meaning of ‘commoditisation’ with the help of examples.

The growth of capitalisation brought extension of market into places and spheres of life, which were previously untouched. Commodification or commoditisation means treating such things commodity, which were earlier not traded in market. Marx and other critics of capitalism have criticised the process of commoditisation on the ground that it has negative social effects.

The examples of commoditisation are given below –

• Sale of labour and skill

• Sale of human organs

• Arranging marriages through marriage bureaus and website

• Organising the marriage and other such ceremonies through event planners

• Sale of natural commodity like drinking water in form of bottled water