Trace out the changes that have been occurring in the newspaper industry? What is your opinion on these changes?

The changes in newspaper industry are –

1. The growth of television and internet has not been able to side-line the print media. Even now the print industry is growing, the circulation of newspapers is increasing, and many new magazines are been introduced into the market.

2. With the growth of literacy level in the country, the circulation of newspapers is increasing.

3. In small towns and villages, the newspaper in regional languages circulates more than the National Dailies.

4. The Indian or regional language newspapers have also adopted advanced printing technologies and are providing supplements, pull out and literally and Niche booklets.

5. The print industry is undertaking various marketing strategies, market surveys, offering gifts, coupons, etc to retain the existing readers and to invite more.

6. The National Dailies circulate across the country and many people read both English newspapers and regional newspapers.

7. To compete with the electronic media the print media has brought down its prices.

8. There are many newspapers which are available in print as well as on electronic platform.

According to my opinion, the print media is the oldest media and it will never lose its importance and existence in India.