Why does the cord of an electric heater not glow while the heating element does?

The heating element of an electric heater is made of an alloy example nichrome, which has high resistance whereas the cord is made of copper metal which has very low resistance as compared to the heating element. Now, the heating element of an electric heater made of nichrome glows because it becomes red-hot due to the large amount of heat produced on passing current. On the other hand, the connecting cord of the electric heater made of copper does not glow because negligible heat is produced in it by passing the same current (due to its extremely low resistance).