Recognised parties have equal opportunity to present their side before media such as television and radio.

Media play an important role in the campaign and election processes.

Recognized parties have equal opportunity to present their side before media such as television and radio because:

1. All citizens get their news and information about the contesting parties.

2. Media outline how we interpret and observe political information, such as election coverage and other political events.

3. The media acts as an efficient check on government power and influence over its citizens

4. It helps in Creating and shaping of public opinion and strengthening of society.

METHODS OF MEDIA CAMPAIGN

Campaigns can contain different media (depending on local law) and their scopes.

Campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters.

Common campaigning techniques include the following:

1. Campaign advertising (e.g. using posters, radio and TV announcements)

2. Attracting media attention (e.g. with press conferences)

3. Demonstrations, rallies, marches and other forms of mass meetings.

4. Social media campaign (through Facebook, WhatsApp etc)