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4. Planning
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Q4 of 14 Page 108

Rama Stationery Mart has made a decision to make all the payments by e-transfers only. Identify the type of plan adopted by Rama Stationery Mart.

The type of plan adopted by Rama stationary mart is a policy. Policies are general statements that guide thinking or channelize energies towards a particular direction.


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2

A company wants to increase its market share from the present 10% to 25% to have a dominant position in the market by the end of the next financial year. Ms. Rajni, the sales manager has been asked to prepare a proposal that will outline the options available for achieving this objective. Her report included the following options - entering new markets, expanding the product range offered to customers, using sales promotion techniques such as giving rebates, discounts or increasing the budget for advertising activities. Which step of the planning process has been performed by Ms. Rajni?

3

Why are rules considered to be plans?

5

Can planning work in a changing environment? Give a reason to justify your answer.

1

What are the main aspects of the definition of planning?

Questions · 14
4. Planning
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