Q2 of 23 Page 162

Discuss the forces which are responsible for increasing concern of business enterprises toward social responsibility.

The following forces are responsible for increasing concern of business enterprises toward social responsibility


● Threat of public regulations - It is the responsibility of the government to take care of all section of society, if the government feel that companies are not working in a desirable manner and causing harm to society, they can regulate it.


● Pressure from labour movement - Labour movement has become very powerful to get a their fair share. labours are now more educated, well informed and organised in groups. Labour unions force the business to pay their dues for their welfare.


● Development of consumerism - Mass media, education and market competition have made the consumer aware about their rights which have forced a business to follow a customer-oriented approach. Now companies need to work more efficiently to produce a better product at reasonable rates


● Development of social standards- companies should not be only profit-making entities but should also serve social needs. for their long term growth and growth and existence, they require to fulfil the new standards of social welfare


● Development of business education- people need to be educated as consumers, investors, employee to become more sensitive towards social issues


● Relationship between social interest and business interest- companies cannot work in isolation from society, there needs to be a balance between both personal interest of the company and social interest for the long term.


● Development of professional, managerial class- professional and managerial class who manages business now is well-read and they have a positive view toward social welfare.


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