Q1 of 4 Page 91

What do you understand by the word brand? List two reasons why building brands is central to advertising?

By ‘Brand’ we understand, how a particular product is being differentiated from other products in the market, by the means of name and logo.


The two reasons why building brands is central to advertising are


1. It differentiates the product from the rest of the products in the market.


2. It also helps to maintain brand loyalty.


More from this chapter

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2

Choose two of your favourites print advertisements. Now, look at each of these and answer the following questions:

a. What visuals and text is being used in these advertisements to attract my attention?


b. What values are being promoted in these advertisements?


c. Who is this advertisement speaking to and who is it leaving out?


d. If you could not afford the brand that is being advertised how would you feel?



 3

Can you explain two ways in which you think advertising affects issues of equality in a

Democracy?

 4

Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group create an advertisement for this watch. Share it with the class.