Why do most people find it easier to conform, imitate, and follow a self-appointed guru?

Most people find it easier to conform, imitate and follow a self-appointed guru because according to common people to follow somebody is easy than making unique paths because following somebody imitating them will have less strain because the path is made by somebody else and he also made a code of conduct to follow when walking through his path and people find it easier to imitate and follow those rules because no hard work or creativity is needed to do so.