Who were the people influenced by the new religion?

The people who were influenced by the new religion were the Kshatriyas who were dominated by the Brahmans (priestly class) and the varna system. Also, the Ahimsa preached by the new religions influenced the peasants who did not approve of cattle-killing as sacrifices.

The common people were influenced because they were unable to understand the superstitious beliefs and mantras of the priests and were often exploited by the Brahmans.