Explain the importance of ‘Radio and Television’ as an effective means of mass communication in India.

The importance of ‘Radio and Television’ can be understood as follows:

(a) As an effective means of mass communication, these media provide news to people throughout the country including rural areas.

(b) People are also made aware of the programmes and policies of the government.

(c) They provide educational programmes that can be understood even by the illiterate people.

(d) The media also give information involving various natural and man-made disasters. It helps in broadcasting early warnings.