Q2 of 10 Page 86

Discuss the following questions:

Explain the role of mass media in socialization process.


In the modern world, social media works as an important agency of socialization. Means of mass media such as radio, television, movies/ films, newspapers, magazines are important in the socialization process. Human beings are deeply influenced by advertisements, radio programs, stories, novels, Television serials, dance drama, music, posters and important statements by popular persons. In addition, news, quiz, introductory talks, discussion, programs introducing various important places and others help the viewers to develop a strong sense of judgement and at the same time facilitate better social behaviour among people.


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