How did the White Revolution fulfil the need for milk in urban areas?

The rapid increase in milk production through integrated systems is called White Revolution. It was a part of Operation Flood which is the world’s largest integrated Dairy Development Programme. It increased the milk supply in rural areas which the rural people needed to sell off in order to make a profit. Urban areas which lacked milk resources, thus created a ready market for the surplus milk from the rural areas. The increase in milk supply in urban areas was followed by the increase in a variety of other milk products like ghee, butter, curd etc.