Q2 of 30 Page 341

Distinguish between the product concept and production concept of marketing.

The basic points of difference between production concept and product concept are given below –



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8

A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)

 1

What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.

 3

Product is a bundle of utilities? Do you agree? Comment.

 4

What are industrial products? How are they different from consumer products? Explain.