Q8 of 30 Page 342

Distinguish between advertising and personal selling.

Both advertising and personal selling are the techniques of creating demand and promoting sales. The basic points of difference between these two are given below –


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5

What do you mean by ‘channels of distribution? What functions do they play in the distribution of goods and services? Explain.

 6

Explain the major activities involved in the physical distribution of products.

 7

‘Expenditure on advertising is a social waste.’ Do you agree? Discuss.

 9

Explain the factors determining choice of channels of distribution.