Q1 D of 19 Page 259

Fill in the blanks with appropriate words:

The sole objective of business should be earning ______ profit.


The sole objective of business should be earning reasonable profit.

Explanation: The sole economic objective of business is not profit maximization. Instead it involves the earning of a reasonable amount of profit firstly to cover the costs accrued by it and secondly to provide the business man with the ability to lead a comfortable life.


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