Q4 of 24 Page 1

In an imperfectly competitive market, if the Total Revenue is maximum, Marginal Revenue will be _______________.

zero

Explanation



In the markets experiencing imperfect competition, the average revenue (AR) and marginal revenue (MR) curves would be a downward sloping straight line with the MR being less than the AR. The TR curve will initially slope upwards, reach a maximum and then slope downwards.


The relationship between AR and MR can be stated as:


• When TR curve slopes upwards, MR will be positive.


• When TR curve is at maximum, MR will be zero.


• When TR is downward sloping, MR will be negative.


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