What methods were used to attract people to use new product?

Advertising and branding were two major ways to attract people to buy new products.

• Calendars were printed with the advertisement of the products. These calendars reached even to the poorest sections of the society.

• The religious sentiments of Indians were used for advertising. Images of Gods and Goddesses were used on labels and the products were also named accordingly to attract the mass.

• Some labelling of brands like- Made in Manchester, was used to attract customers.

• Nationalist sentiments were provoked to make home-made goods popular in Indian markets.