Q2 of 11 Page 1

Read the passage given below carefully and answer the questions that follow :

Amongst all the mass media today, television attracts the largest number of viewers. Its audience is greater in size than any of the other media audiences. This is because television is able to attract the audiences of all age groups, literate and illiterate, and of all the strata of the society. Even today, though commercials have entered television in a big way, its basic purpose has not changed. It continues to perform its function of national integration and development. There is no doubt about the fact that technology has given us a major tool in the form of television. It is a very powerful persuasive mass communication medium. How and why we make use of this tool will determine the effectiveness of this tool to enhance the development process.


Television in India, through its programmes presents a composite national picture and perspective of India‖s rich cultural heritage and diverse thinking. They represent various religious and cultural expressions and activities of people, belonging to different parts of India; thus it reflects the Indian society. Television has been able to influence the people living in remote areas of our country as its outreach has covered the remotest villages and tribal pockets. It is ushering in an information explosion. The growth in television, both in technology and reach, in the last three decades has been phenomenal. It was basically conceived as a mass medium and a mass educator for its large population scattered in remote and culturally diverse areas.


It is supposed to disseminate the message of development and modernization to create awareness for generating public participation. It is expected to support government plans and programmes for bringing about social and economic change and to protect national security as well as advance the cause of national integration. It has the capability to reach simultaneously millions and millions of our people. Since it can transmit not only words but pictures as well, the significance of television as medium of mass communication has universally been realized and recognised. In a country like India, where population and illiteracy are the burning problems, electronic media provides tremendous reach for disseminating audio-visual information even in remote areas.





As far as educational messages to the masses are concerned, television can be the most powerful educational medium because it combines speaking, writing and showing. You not only talk to the masses at one time but you show them what you mean. Thus, television presents a massive demonstration to thousands of viewers at the same time. The small screen has indeed turned out to be large enough to compress, within itself, India‖s tremendous cultural diversity over a rather broad social spectrum. Television has become part of our popular culture — part of our life itself.


(a) On the basis of your reading of the above passage, make notes on it, using headings and sub-headings. Also use recognizable


abbreviations, wherever necessary. Supply an appropriate title to it.


(b) Write a summary of the above passage in about 80 words.



(a) Television: The Tool of Mass Communication


A) Introduction:


I) TV attracts the largest number of audience.


II) Audience can be from any strata of society.


III) It performs function of national integration.


IV) It is a persuasive mass communication method.


B) TV in India:


i) In India, it gives a composite picture of diversity.


ii) It is ushering in info explosion as its reach extends to most rural places as well.


iii) Mass medium of edu. In India.


C) Purpose of TV


I) Dissemination of knowledge to general public.


II) Convey message of govt. Plans for development


III) Helps over come illiteracy due to audio-visual aids.


D) Educational messages to masses:


I) Most powerful tool, as it used audio-visual route to educate.


II) it can compress our messages.


Abbreviations: TV: Television


Edu: Education


Info: Information


(b) Television is the bigger mass communication tool which is used for national integration. It has the largest audience. In India, it is used to convey the diversity in culture and religion. It brings about an information explosion. Television is used to convey messages to public overcoming all barriers to communication. Audience from all strata of society can receive message for development by government. It uses audio-visual aids and hence, has become a part of our lives


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1

Read the passage given below and answer the questions that follow :

1 Respect of others is a critical measure of the significance of your own life. Have you noticed that as people grow older, how important being respected becomes to them ? As life plays itself out and the end seems near, the only things that seem important are love and a healthy regard by those who matter to us. Respect is a measure of a life well spent, a life that was useful to others.


2 Men had it easy in earlier times. Regardless of his position outside, a man was the king in his own house, with wife and children pandering to every wish, tiptoeing around him and creating a respectable aura for him. Remember how Grandma treated Grandpa ? Or, how our parents barely spoke with their own Dads out of a respectful fear and a distant regard ? Grandma made sure to create a respectful aura around the man of the house, and he revelled in that feeling of regard.


3 Such respectful pandering creates an aura around a person, which forces others to look at him in a new light, a rub-off from the regard of others; those men earned that respect merely by being the providers and protectors. As roles diffused, the man‖s aura diminished and he came to be treated less God-like. Now he had to earn that respect by other means. Some accepted this more easily than others.


4 Respect does have a ripple effect. You tend to respect those who are respected by others. And so, it becomes important to be respected by those immediately around you. Certainly there is a regard you gain by sheer dint of your position or your relationship with someone. But far more precious is the regard you earn through who you are, how you conduct yourself, and how you interact with others.





5 The first step towards gaining respect of others is to be able to respect your own self. The confidence and aura that a healthy self-respect gives is unmatchable. It serves as a magnet that attracts the regard of others. In order to respect yourself, you have to live and conduct life on your own terms, in a sincere and honest fashion. Understand what you value most, and then live by your values. Curiously, self-respect increases further when you see others respecting you for your qualities or contributions. And so, it becomes a golden circle: self-respect arouses respect in others, which further enhances self-respect!


6 The second step is to respect others. When you do that, you attract respect back. Respecting another means to treat all as equals, make time for them, and appreciate them. It means lending an ear and letting them know they are important to you. Inculcate the belief that in some way everyone is better than you at something or the other. This nurtures humility, which is an attractive, respected quality.


7 Living by your values ensures that you are consistent and dependable. People appreciate dependability. It is a virtue that earns you a reputation like nothing else. So, always keep your word and do what you promise if you wish to earn people‖s respect. Say what you mean and do what you say.


8 Sticking to the truth no matter what the provocation or outcome is a laudable quality that earns you high regard from all. Always doing what is right earns you lasting respect. Don‖t just do what is expected of you — everyone does that anyway. Step up to participate in causes you believe in, and to speak up for what is right.


9 Respect is the outcome of integrity and generosity of spirit in personal as well as public life. Both are important. One at the cost of the other exposes your underbelly and leads to loss of reputation. Inculcating a passion and pursuing excellence in public life, and ensuring a good character in personal life, are the keys to earning respect all round. It is when you are above reproach in both that you gain lasting respect and even an iconic status.






1.1 Answer the following questions very briefly :


(a) What becomes important when the end seems near ?


(b) What role did Grandmas play in making men feel important ?


(c) What was the basis on which they were respected ?


(d) What was the outcome of roles being diffused ?


(e) Which kind of regard is considered most precious ?


(f) What role does self-respect play in life ?


Answer : 1.1


(a) At the end of life, love and respect of the ones close to you are the only things that seem important.


(b) Grandma would make sure that the man of the house was respected. She would ensure that there was a respectful aura around grandfather and make him feel revered.


(c) They were respected solely on the basis of being providers and protectors.


(d) As the role of man and woman became diffused, man had to earn respect as opposed to being respected without question.


(e) The regard that you gain from who you are and your actions are most precious.


(f) The first step to gaining respect is to respect oneself first. One who has self respect makes others look at him with respect as well which further increases self respect. It is a cycle that benefits one in all ways.


1.2 Choose the meaning of the words / phrases given below from the options that follow :


(a) Lending an ear (Para 6)


(i) be willing to listen


(ii) hard of hearing


(iii) lending money


(iv) asking for an ear


(b) Inculcate (Para 6)


(i) imbibe


(ii) develop


(iii) include


(iv) calculate


(c) Laudable (Para 8)


(i) loud


(ii) lovable


(iii) appreciable


(iv) with ability


(d) Diffused (Para 3)


(i) different


(ii) used


(iii) differ


(iv) become blurred



 3

You are the Secretary, Health Club, Sunrise Public School, Agra. Your club is organizing a 3 km walk to create awareness of healthy lifestyles. Draft a notice in 50 – 60 words inviting students to join this walk. Give all

the necessary details.


OR


You wish to give your 3-bedroom flat on rent. Draft an advertisement in 50 – 60 words to be published in the classified columns of a local newspaper, giving all the necessary details. Contact : Geeta / Gaurav, 9812345678.


 4

You are Anu / Anup, 4, Manu Vihar, Delhi. You have recently witnessed the performance of our women sportspersons in the Olympics. You feel that they have done the nation proud against all odds. Write a letter to the editor of a national daily congratulating them and give reasons as to

why their success is so commendable. (120 – 150 words)


OR


You are Ikjot / Jyotika. You recently bought a watch from Sianco Watch Company. It stopped working within two days. Write a letter of complaint to the manager of the company at their office address, 101, Mall Road, Ajmer, giving details of the problem, and what you want him to do about it. (120 − 150 words)


 5

A huge rally was organised in the capital of India at India Gate to create awareness of the problems of the elderly people. Many NGOs and prominent social workers took part in it. You were sent as a reporter from News Today to cover the rally. Write the report as Jayant / Jayanti.

(150 − 200 words)


OR


The condition of the physically challenged and the treatment given to them give rise to a serious concern. On the ―World Disability Day‖, write a speech to be given in the school assembly. Focus on the issues and the role the youth can play in helping them. You are Jayant / Jayanti.


(150 − 200 words)