Classify means of communication on the basis of scale and quality into two categories. Explain any two characteristics of each category.
Means of communication can be classified on the basis of scale and quality into two Categories:
a) Personal communication:
● It is the most effective and advanced form of communication such as the Internet.
● It is mostly used in urban areas.
● It helps to facilitate commerce and trade.
● It helps the user to establish direct contact with anyone through email.
b) Mass communication:
● The first form of mass communication in India was the radio broadcasting in 1923 by the Radio Club of Bombay.
● The most effective audio-visual medium for giving information and educating masses is television.
Couldn't generate an explanation.
Generated by AI. May contain inaccuracies — always verify with your textbook.