Q28 of 32 Page 1

Describe the role of mass communication in India.

OR


Describe the benefits of Roadways.


Mass communication plays a constructive role in today’s society. It is not only a source of entertainment but spreads awareness as well. It keeps us updated about various government policies and programmes by various means such as radio, television, newspapers, magazines, books and films.


For example : All India Radio (Akashwani) broadcasts varied range of programmes based on national, regional and local languages.


Similarly, Doordarshan broadcasts a diverse range of programmes based on entertainment, educational, sports.


In India newspapers are published more than 100 languages which helps in creating awareness in various parts of India.


Mass media has emerged as storehouse of information for all the people in society. Even movies and documentaries have become great source of information.


OR


Road transport has emerged as one of the fastest means of transport. Some of its benefits are as following :


1. Roadways acts as a feeder to other modes of transport, as they provide a link between railway stations, air and sea ports.


2. They require less capital as compared to railways


3. Are more convenient as they can provide door to door services


4.Has more flexibility in service both for men and material


5. Has a lot of utility during short distance


6. They help in distribution of perishable goods within stipulated time .


7. For hilly regions roadways provide a better way of communication. Roads can be constructed easily in hilly terrains and undulating topography.


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26

Read the source given below and answer the following questions -

Ford Motors, an American company, is one of the world’s largest automobile manufacturers with production spread over 26 countries of the world. Ford Motors came to India in 1995 and spent Rs. 1700 crore to set up a large plant near Chennai. This was done in collaboration with Mahindra and Mahindra, a major Indian manufacturer of jeeps and trucks. By the year 2004, Ford Motors was selling 27,000 cars in the Indian markets, while 24,000 cars were exported from India to South Africa, Mexico and Brazil. The company wanted to develop Ford India as a component supplying base for its other plants across the globe.


Answer the following MCQs by choosing the most appropriate option


(i) The passage given above relates to which of the following options?


A. Increased employment


B. Foreign investment


C. Foreign collaboration


D. International competition


(ii) According to the given passage, Ford Motors can be termed as a Multi-National Company based on which of the following options? (1)


A. Production of different types of automobiles


B. Largest automobile manufacturer in the world


C. Because of largescale exports of cars across globe


D. Industrial and commercial ventures across globe


(iii) By setting up their production plants in India, Ford Motors wanted to


A. Collaborate with a leading Indian Automobile company


B. Satisfy the demands of American, African and Indian markets


C. Tap the benefits of low-cost production and a large market


D. Take over small automobile manufacturing units in India


(iv) ‘Ford Motors' wish to develop Ford India as a component supplying base for its other plants across the globe is an evidence of


A. Promoting local industries of India


B. Merging trade from different countries


C. Supplying jobs to factory workers in India


D. Interlinking of production across countries


 27

How did people belonging to different communities, regions or language groups develop a sense

of collective belonging in the nineteenth century India? Explain.


OR


Explain the meaning and notion of ‘Swaraj’ as perceived by the plantation workers. How did they respond to the call of ‘the Non – Cooperation movement’?


 29

Suggest and explain any five ways to reform Political Parties in India. 5

 30

‘Power sharing is the essence of a democratic government.’ Examine the statement.