Nowhere in the world is found such a beauty, different and diversified climate, flora, fauna, religions, languages, dialects, dressing patterns, life style and rituals, like India. The Indian tourism and hospitality industry has emerged as one of the key drivers of growth among the services sector in India. Using the ideas from the unit ‘Travel and Tourism’ and your own ideas, write an article in about 100-120 words for your school magazine offering suggestions for promoting tourist industry. Give a suitable title.
You may use the clues given below:
• indirectly generates more employment and helps to raise our economy as foreign money will flow in
• development of infrastructure to meet the present and future needs of tourists
• starting overseas offices at different countries to promote India as a tourism destination
• try to provide best of the services in Air India and in Indian Rail
• start different packages for various destinations to attract more tourists
Rebirth of Indian tourism
India is a land of rich cultural heritage, possessing amazing natural beauty with breath-taking travel and tourism destinations. In spite of such immensely diverse tourism scopes, India is still lagging behind as a major travel and tourism destination in the global map. Though Indian tourism and hospitality sectors have emerged as great revenue generators, it can do a lot more to catch the eyes of domestic and international tourists.
A growth spurt in the above sectors will lead to more employment opportunities of Indians. Various digital platforms like apps should be introduced to engage easy accessibility to tourism information. Apart from trade and commerce tie ups, India should enter into bi-lateral relations with foreign countries to promote its untapped tourism resource. Travel by air and rail should be made more comfortable, affordable and world class to draw foreign tourists especially. Campaigns to boost Indian tourism should be undertaken across the length and breadth of India. Government and entrepreneurs should actively plan tourist friendly holiday programs. Such programs apart from sight-seeing, should showcase Indian culture, cuisine, art and music to the tourists.
In the coming years, India as a tourist destination will emerge as a top player. I want the world to come to India, see its glorious past, visit its beautiful places and enjoy its tourism.
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