Q25 of 25 Page 1

Read the given passage and answer the following questions :

The India Languages Newspaper Revolution The most significant happening in the few decades has been the India language newspaper revolution. The beginnings of this growth predated liberalization. The top two dailies in India are Danik Jagaran and Dainik Bhaskar with a readership of 21 million and 17 million, respective. The fastest growing dailies are the Assamese dailies in urban areas (51.8 per cent increase) and the Bengali dailies in rural areas (129 per cent).


The ‘Eenadu’ story also exemplifies the success of the Indian language press. Ramoji Rao the founder of ‘Eenadu’ has successfully organized a chit-fund, before launching the paper in 1974. By associating with appropriate causes in rural areas like the Anti-arak movement in the mid-1980s, the Telugu newspaper was able to reach into the countryside. This prompted it to launch ‘district dailies’ in 1989. There were tabloid inserts of sensational features carrying news from particulars districts as well as classified advertisements from villages and small towns of the same. By 1998 ‘Eenadu’ was being published from ten towns in Andhra Pradesh and its circulation accounted for 70 per cent of the audited Telugu daily circulation.


(a) What are the different forms of Print media?


(b) What reasons can be attributed to the emerging growth of Indian?


(a)The different forms of print media are newspapers, magazines, pamphlet, hand out and books.

(b) The different reasons that can be attributed to the emerging growth of Indian language newspapers are given below:


a. Introduction of the local news.


b. Improvement in marketing strategies.


c. Adoption of new advanced printing Technology.


d. The number of literate people is increasing.




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