Identify how mass media is a part of our everyday life.

OR

What are the reasons for the amazing growth in Indian language newspapers?

Mass media refers to the media which communicate news, ideas, and movies to a large audience. It spreads news, information or awareness on a very large scale. Mass media has a variety of forms including television, newspapers, films, magazines, radio, advertisements, video games, and CDs. All these forms are used by us in our day to day life to get information.

We get up early in the morning listening and reading news, using multi-media of our mobiles throughout the day, children playing games on laptop, mobiles or tablets, watching television, surfing the net, and setting up an alarm to get up in the morning in our mobiles.

This is how mass media is a part of our everyday life.

OR

The reasons for growth in Indian language newspapers are many. These are:

1. There is a rise in the number of literate people who are migrating to the cities. The number of newspapers being printed in Delhi in 2005 increased because the city's population rose to a great number due to migration.

2. The Indian language newspapers cater to the needs of people living in small towns and villages which are different from that of the cities. For instance, the Eenadu launched the concept of local news in a significant manner by introducing the district and whenever necessary, block editions.

3. Marketing strategies have also contributed to the amazing growth of Indian language newspapers as they also carry out consumer contact programmes, door-to-door surveys, and research.